Quick thought for the day:
I always read idiots (especially Autoblog comment idiots) say that small premium cars in the 23,000-30,000 range (MINI Coopers, the BMW 1-series, Benz A-class/CLC/B-class, the coming smaller BMWs, Audi A1, Lexus LF-Ch, even the rumored Acura RSX revival) say that people don't want to buy their 100,000 thousand dollar cars at the same dealer who's selling the 23 year old at the next sales desk, their 25,000 dollar compact.
Do you think anyone who buys a 7 series CARES if someone else is buying a 1 next to them?
How often will they actually GO to the dealership? Once in their life? Every several months for service? Like a buyer of a 7-series cares who's buying cheaper cars, as long as their 7 gets good service, and the servicepeople and salespeople treat them well.
In fact, might a wealthy man who buys a 7 or Audi A8 might see that MINI or 1-series or Audi A3, and decide to possibly buy one of those for his 18 year old daughter?
No car buyers are going to be so offended by what other people are buying (or what the dealership is offering) that they'll refuse to buy that 7 or S-class. It's right up there with comments about "drinking the Kool-Aid" as far as overdone Autoblog tripe goes.
No comments:
Post a Comment